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Selling in Southlake – Why a Brand Matters

January 12th, 2016 | by The Update
1470 N Kimball Avenue 76092, James Keoughan III, Briggs Freeman Sotheby's luxury homes for sale in Southlake-exterior

This castle-style home is at 1470 N. Kimball Avenue.

Photos / Briggs Freeman Sotheby’s International Realty

Tiffany & Co., Nike, Apple, Coca-Cola—they’re not just recognizable names, they’re a promise to consumers.

Since 1744, the Sotheby’s brand has represented a commitment to the best quality and highest level of service—from rare works of art to breathtaking architectural masterpieces.

Today, the Sotheby’s International Realty luxury network meets that standard of excellence through 16,400 expert agents in more than 700 offices in 50 countries and territories around the world – bringing eyes from around the world to Southlake homes.


1220 Wyndham Hill Lane

1220 Wyndham Hill Lane 76092, Southlake, Nancy Dennis, Briggs Freeman Sotheby's luxury home for sale in Dallas Fort Worth-back

Together the group works as one company—a worldwide sales team generating more than 7,500 referrals every year.

“A buyer I worked with told me that he knew a property was going to be exceptional simply because it had a Sotheby’s International Realty sign in the yard,” said one agent. “That’s the power of the brand. It represents quality homes.”

Since joining the brand in 2010, Briggs Freeman Sotheby’s International Realty’s growth in closed broker referrals (incoming/outgoing) has increased by a staggering 389% thanks, in part, to Robbie Briggs’ commitment to developing worldwide connections. He has traveled the globe cultivating strategic relationships with Sotheby’s partners and launching our listings on a worldwide stage. Most recently he’s visited China, Dubai, Frankfurt, London, New York, Miami and Los Angeles.


706 Manchester Court

706 Manchester Court 76092, Southlake, Irene Mochulsky, Briggs Freeman Sotheby's luxury home for sale in Dallas Fort Worth-living

And because North Texas is one of the main markets for Chinese investors looking to park their wealth, the brokerage has created a dedicated China Team to source high-wealth buyers for area properties.

Learn more about living in the Southlake area. Visit the Best Neighborhoods Site in DFW.

For more luxury homes throughout North Texas, see briggsfreeman.com. President and CEO Robbie Briggs independently owns and operates Briggs Freeman Sotheby’s International Realty with offices in Dallas, Fort Worth, Uptown, Lakewood, Ranch and Land, The Ballpark and Southlake.

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